Posting this, it’s Sunday night before the second week of the school year, and it’s still a bit of a melancholy time for me.
I don’t really like the whole BTS thing. Yes, kids need an education, but in a time when fewer and fewer of us have so called “standard” work hours, summer is better for seeing your kids.
I’m not talking about taking vacations, but all the time. During July and August, if I have the day off, so do they. If I’m working nights, they’re probably around when I get up. I get a lot more time with them, even the teenager.
When they go back to school. That changes.
Staples/Business Depot has been running an annual ad campaign for something close to two decades now based around the idea that Back To School is the most wonderful time of the year for parents, even using the chorus from that old Christmas song. And I have to wonder about the parents they’re targeting. And they’re absolutely targeting parents, because the parents in these commercials are all overjoyed that the kids are going back to school and the kids always look like they’ve just swallowed a live beetle and can still feel it moving around. See, obviously it’s a great time of the year. Look how happy the adults are at making their kids miserable by sending them somewhere they don’t like being.
I have this to say: if, as a parent, the best time of the year for you is when you get rid of your kids five days out of seven, why did you have kids? If you really don’t want them around, why did you bring them into the world?
Yes, they need an education, though I’m increasingly unsure that what the public school system is providing for them qualifies anymore, but the new school year is not a celebration. Mark it, prepare for it, understand it. Don’t celebrate it unless your kids want to. If they don’t, find something else to celebrate with them.
Bite me, Staples. Bite me.
Everyone else, be well.by